HVAC advertising statistics

Based on 276 HVAC ads running now from 196 businesses. US and Canada, Meta and Google.

Data as of · refreshed every few days

Ads running now
276
Businesses advertising
196
Median time running
127 days

58% running 90+ days

Platform data Exact, straight from Meta and Google AI-read Our AI checked each ad, spot-checked before we publish AI judgment · ranked Shown as an order, never a %

Where ads send people

Platform data
Link

Of 276 HVAC ads running on Oct 10, 2026

Not enough data yetWe haven’t read where these ads send people yet.

Businesses, not ads

Platform data
Link

Of 0 HVAC businesses we fully track

Not enough data yet0 of 30 fully tracked businesses so far. Business numbers appear from 30.

Platform and format

Platform data
Link

Of 276 HVAC ads running on Oct 10, 2026

Platform

Format

Where Meta ads run

Platform data
Link

Of 275 HVAC ads on Meta, running on Oct 10, 2026

  • Facebook 97%
  • Instagram 92%
  • Audience Network (other apps) 60%
  • Messenger 39%
  • Threads 34%
  • WhatsApp 15%

One ad usually runs in several places, so these add up to more than 100%.

10% test several versions of the ad

Buttons on Meta ads

Platform data
Link

Of 275 HVAC ads on Meta, running on Oct 10, 2026

  • Book travel 19%
  • Learn more 19%
  • Contact us 12%
  • Get quote 11%
  • Call now 11%
  • See details 9%

How long ads run

Platform data
Link

Of 276 HVAC ads running on Oct 10, 2026

Half of HVAC ads running now have been up for 127 days or more.

127 days median time running so far

58% running 90 days or more

Business size

Platform data
Link

Of 0 HVAC businesses we fully track

Not enough data yet0 of 30 fully tracked businesses so far. Business numbers appear from 30.

What’s in the ad

AI-read
Link

Of 195 distinct HVAC ad designs our AI has read, running on Oct 10, 2026

57% of HVAC ad designs show a price.

  • Shows a price 57% · businesses: not enough data yet
  • Names a city or service area 40% · businesses: not enough data yet
  • Free quote or estimate 23% · businesses: not enough data yet
  • Deadline or limited time 22% · businesses: not enough data yet
  • Guarantee or warranty 19% · businesses: not enough data yet
  • Financing 16% · businesses: not enough data yet
  • Uses social proof (reviews, testimonials, customer counts) 14% · businesses: not enough data yet
  • Someone talks to camera 13% · businesses: not enough data yet
  • Burned-in captions 12% · businesses: not enough data yet
  • Money off ($) 10% · businesses: not enough data yet
  • Percentage off 10% · businesses: not enough data yet

Bars: share of distinct ad designs (“names a city or service area” counts ads). Beside each: share of fully tracked businesses with at least one.

AI-read: our AI checked every ad for this. We publish a label only once 50 random answers per industry are at least 90% right.

How they’re made

AI judgment · ranked
Link

Most common first, among HVAC ad designs our AI has read

Most common opening in HVAC ads: bold claim.

Style

  1. 1Product shot
  2. 2Founder or expert
  3. 3Animation

Opening

  1. 1Bold claim
  2. 2Question
  3. 3Pain point

Tone

  1. 1Urgent
  2. 2Calm
  3. 3Educational

Main benefit

  1. 1Price
  2. 2Results
  3. 3Quality

Ranked by how many ads our AI judged this way. Judgments like style are less exact than a yes/no read, so we show the order, not percentages.

See the ads behind the numbers

Link

These numbers describe what the ad library tracks: 276 running ads from businesses found by industry searches. They aren’t a share of every ad in the industry.

How we count, and what we can’t see

What we count

Ads running on the date shown, from US and Canadian businesses we found by industry searches, on Meta and Google. Each ad counts under its own industry, so a plumbing company’s AC ad counts as HVAC. Business numbers count only businesses whose ads we’ve all read in the last 30 days, one vote each. Ad numbers need 100 running ads; business numbers need 30 such businesses.

Three kinds of numbers

Platform data comes from Meta and Google as-is: where ads send people, platform, format, placements, buttons and run time. AI-read numbers come from our AI checking each ad design for a price, an offer or a guarantee, published once spot-checks are 90% right. AI judgments like style or tone are shown as rankings only.

What we can’t see

These are shares of ads, not of spend. Meta and Google don’t publish spend, reach, impressions, clicks, leads or audience age and gender for US and Canadian ads, and ads don’t say which city they target.

Cite these numbers

Every card has its own link. Quote a number with its unit and date, and link to this page.

SmallForce Ad Library Stats, “HVAC”, data as of Oct 10, 2026. https://smallforcehq.com/ad-library/stats/hvac

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Behind the numbers

See the real ads, then make yours.

Every number here comes from ads in the free library. Search them by industry, button or offer, and when one fits, Priya, your AI ads manager, makes your version. Nothing runs until you approve it.