Free Marketing Tool
Calculate your marketing ROI and campaign performance
Enter your ad spend, revenue, leads, and customers to instantly see ROI, ROAS, cost per lead, cost per acquisition, and conversion rate. Know exactly which campaigns are worth scaling.
Inputs
Enter your campaign numbers
Why This Matters
Know your numbers before you scale your spend
Gut feelings about marketing performance are expensive. Without clear ROI data, you risk pouring money into channels that look busy but don't actually generate profitable customers.
Kill underperforming campaigns
A campaign can generate lots of clicks and leads but still lose money. ROI cuts through vanity metrics and shows what's actually profitable.
Double down on winners
When a campaign shows a 300%+ ROI, you know it's safe to increase the budget. Data-driven scaling beats guesswork every time.
Report to stakeholders
Clear ROI numbers make it easy to justify marketing budget to partners, investors, or your own peace of mind. Speak in dollars, not impressions.
Benchmarks
Average ROAS by marketing channel
Use these benchmarks to compare your campaign performance. Results vary by industry, offer, and audience quality.
Google Search Ads
High intent, varies by keyword competition
Facebook / Instagram Ads
Strong for B2C and local businesses
Email Marketing
Highest ROI channel on average
SEO / Organic
Long-term compounding returns
LinkedIn Ads
Higher CPL, but quality B2B leads
Influencer Marketing
Varies heavily by niche and audience fit
How It Works
Four inputs, eight insights
1. Enter your spend — Total cost of the campaign including ad spend, tools, and creative.
2. Add your results — Revenue generated, leads captured, and customers acquired.
3. Read the dashboard — Instantly see ROI, ROAS, CPL, CPA, conversion rate, and profit breakdowns.
4. Take action — Scale campaigns with strong ROI. Fix or kill underperformers.
Product Fit
Measure ROI, then boost it with SmallForce
Track your marketing ROI, then use SmallForce to improve it. Our AI receptionist answers every call, social media automation keeps your brand active, and review management builds the trust that converts leads into customers.
FAQ
Marketing ROI calculator FAQ
Common questions about ROI, ROAS, and campaign performance metrics.
What is ROI?
ROI (Return on Investment) measures the profitability of an investment as a percentage. It's calculated as (revenue − investment) ÷ investment × 100. An ROI of 100% means you doubled your money. An ROI of 0% means you broke even.
What is the difference between ROI and ROAS?
ROI measures net profit as a percentage of investment. ROAS (Return on Ad Spend) measures total revenue per dollar spent. A ROAS of 3x means $3 revenue per $1 spent. ROAS doesn't account for profit margins — ROI does.
What is a good ROAS?
A ROAS of 4x or higher is generally considered strong. However, it varies by industry: e-commerce often targets 4-6x, while lead generation businesses may be profitable at 2-3x depending on close rates and customer lifetime value.
What is cost per lead (CPL)?
CPL is the average cost to acquire one lead. It's calculated as total investment ÷ number of leads. A lower CPL means your campaign is generating leads more efficiently.
What is cost per acquisition (CPA)?
CPA is the average cost to acquire one paying customer. It's calculated as total investment ÷ number of customers. Compare your CPA to customer lifetime value — if CPA is lower, the campaign is sustainable.
What is a good conversion rate?
Conversion rate (leads to customers) varies by industry. B2B SaaS averages 5-15%. E-commerce averages 2-5%. Local services can see 20-40%. This calculator shows your lead-to-customer conversion rate.
Is this calculator free?
Yes. No fees, no sign-up, no limits. All calculations run in your browser and no data is sent to any server.
Can I use this for any type of marketing?
Yes. This calculator works for any campaign — Google Ads, Facebook Ads, email marketing, content marketing, influencer campaigns, or even offline marketing like flyers and events.
How do I improve my marketing ROI?
Focus on three levers: reduce cost per lead (better targeting), improve conversion rate (better follow-up and sales process), and increase customer value (upsells, retention, referrals). This calculator helps you see which lever has the most impact.