Where ads send people
Platform dataOf 684 small-business ads running on Oct 10, 2026
Not enough data yetWe haven’t read where these ads send people yet.
Small business advertising statistics
Based on 684 small-business ads running now from 399 businesses. US and Canada, Meta and Google.
Data as of · refreshed every few days
- Ads running now
- 684
- Businesses advertising
- 399
- Median time running
- 152 days
63% running 90+ days
Platform data Exact, straight from Meta and Google AI-read Our AI checked each ad, spot-checked before we publish AI judgment · ranked Shown as an order, never a %
Businesses, not ads
Platform dataOf 0 small-business businesses we fully track
Not enough data yet0 of 30 fully tracked businesses so far. Business numbers appear from 30.
Platform and format
Platform dataOf 684 small-business ads running on Oct 10, 2026
Platform
Format
Where Meta ads run
Platform dataOf 437 small-business ads on Meta, running on Oct 10, 2026
One ad usually runs in several places, so these add up to more than 100%.
10% test several versions of the ad
Buttons on Meta ads
Platform dataOf 437 small-business ads on Meta, running on Oct 10, 2026
How long ads run
Platform dataOf 684 small-business ads running on Oct 10, 2026
Half of small-business ads running now have been up for 152 days or more.
152 days median time running so far
63% running 90 days or more
Business size
Platform dataOf 0 small-business businesses we fully track
Not enough data yet0 of 30 fully tracked businesses so far. Business numbers appear from 30.
What’s in the ad
AI-readOf 911 distinct small-business ad designs our AI has read, running on Oct 10, 2026
25% of small-business ad designs show a price.
Bars: share of distinct ad designs (“names a city or service area” counts ads). Beside each: share of fully tracked businesses with at least one.
AI-read: our AI checked every ad for this. We publish a label only once 50 random answers per industry are at least 90% right.
How they’re made
AI judgment · rankedMost common first, among small-business ad designs our AI has read
Most common opening in small-business ads: bold claim.
Style
- 1Product shot
- 2Founder or expert
- 3Animation
Opening
- 1Bold claim
- 2Pain point
- 3Question
Tone
- 1Urgent
- 2Calm
- 3Educational
Main benefit
- 1Price
- 2Quality
- 3Results
Ranked by how many ads our AI judged this way. Judgments like style are less exact than a yes/no read, so we show the order, not percentages.
See the ads behind the numbers
These numbers describe what the ad library tracks: 684 running ads from businesses found by industry searches. They aren’t a share of every ad in the industry.
How we count, and what we can’t see
What we count
Ads running on the date shown, from US and Canadian businesses we found by industry searches, on Meta and Google. Each ad counts under its own industry, so a plumbing company’s AC ad counts as HVAC. Business numbers count only businesses whose ads we’ve all read in the last 30 days, one vote each. Ad numbers need 100 running ads; business numbers need 30 such businesses.
Three kinds of numbers
Platform data comes from Meta and Google as-is: where ads send people, platform, format, placements, buttons and run time. AI-read numbers come from our AI checking each ad design for a price, an offer or a guarantee, published once spot-checks are 90% right. AI judgments like style or tone are shown as rankings only.
What we can’t see
These are shares of ads, not of spend. Meta and Google don’t publish spend, reach, impressions, clicks, leads or audience age and gender for US and Canadian ads, and ads don’t say which city they target.
Cite these numbers
Every card has its own link. Quote a number with its unit and date, and link to this page.
SmallForce Ad Library Stats, “All industries”, data as of Oct 10, 2026. https://smallforcehq.com/ad-library/stats
Behind the numbers
See the real ads, then make yours.
Every number here comes from ads in the free library. Search them by industry, button or offer, and when one fits, Priya, your AI ads manager, makes your version. Nothing runs until you approve it.