# SmallForce > SmallForce is an AI operations platform for agencies and small businesses. AI employees work with searchable organization knowledge, connected services, communication channels, websites, media, social media, advertising, calls, meetings, and research workflows. SmallForce HQ is the customer-facing control surface. Documentation describes public product behavior and the public `smallforce` CLI only. It intentionally excludes private infrastructure, storage, runtime, deployment, and internal operating-system utilities. ## Product - [SmallForce](https://smallforcehq.com/): SmallForce gives small businesses AI employees that answer calls, clear the inbox, run social and ads, and follow up, from a private HQ in the cloud. - [Pricing](https://smallforcehq.com/pricing): $149 a month or $49 a week, with 50 GB of private storage and 200+ connectable apps. - [AI operating system](https://smallforcehq.com/ai-operating-system): The AI operating system for your business: a private computer in the cloud running AI employees 24/7, with your files, your apps and limits you set. - [AI for small business](https://smallforcehq.com/ai-for-small-business): AI for small business, job by job: what to hand to AI first, what an AI employee does in each job, what stays with you, and a four-week plan to start. - [AI agents for business](https://smallforcehq.com/ai-agents-for-business): AI agents for business that finish the job. They send the email, publish the post, launch the ad within budget and ship the website, from their own computer. - [Multiplayer AI](https://smallforcehq.com/multiplayer-ai): The world’s first multiplayer AI: your team and your AI employees in one chat. Mention anyone, hand work between AI teammates and share one memory. - [AI receptionist](https://smallforcehq.com/ai-receptionist): Meet Maya, the AI receptionist for small business. She answers your business number 24/7, rings your iPhone when a call needs you and talks to website visitors. - [AI phone answering service](https://smallforcehq.com/ai-phone-answering-service): An AI phone answering service that answers every call to your business number 24/7, takes the details and rings your iPhone when a call needs you. - [After hours answering service](https://smallforcehq.com/after-hours-answering-service): An after hours answering service run by Maya, an AI receptionist. She answers nights and weekends in your business’s name and wakes you only for emergencies. - [Property management answering service](https://smallforcehq.com/property-management-answering-service): A 24/7 property management answering service. Maya answers tenant calls, takes maintenance requests and gets real emergencies to your on-call. - [HVAC answering service](https://smallforcehq.com/ai-receptionist/hvac): A 24/7 HVAC answering service run by Maya, an AI receptionist. She answers no-heat and no-AC calls, follows your emergency rules and rings your iPhone. - [AI virtual assistant for realtors](https://smallforcehq.com/real-estate-virtual-assistant): An AI virtual assistant for realtors: Maya answers buyer and seller calls 24/7, Emma replies to new leads, Lucas posts listings and Sam gets you reviews. - [AI video calls](https://smallforcehq.com/video-calls): Let visitors video call an AI assistant from your website. Maya explains your business, shows people around your pages and hands off to your team. - [AI social media manager](https://smallforcehq.com/social-media): Meet Lucas, the AI social media manager for small business. He makes your posts and videos, publishes to 11 platforms and answers comments, DMs and reviews. - [Ads autopilot](https://smallforcehq.com/ads-autopilot): Meta, Google and TikTok campaigns run from a chat, with every lead in one list. - [AI website builder](https://smallforcehq.com/ai-website-builder): An AI website builder for small business. Theo builds your site, booking app or client portal from a chat, with a database, workflows and hosting included. - [Google Business Profile management](https://smallforcehq.com/google-my-business-management): Keep hours, photos and replies to reviews up to date. - [Google review management](https://smallforcehq.com/google-reviews): Google review management for small business. Sam, your AI employee, replies to Google and Facebook reviews in your voice and asks every customer for one. - [AI workflow automation](https://smallforcehq.com/ai-workflow-automation): AI workflow automation that your AI employees write from one sentence, test against weeks of simulated time and run the same way every time, once you approve. - [iPhone and Apple Watch app](https://smallforcehq.com/ai-assistant-app): SmallForce is the AI assistant app for business. Chat with your AI employees, take their calls, approve work and record meetings on iPhone and Apple Watch. ## Guides - [What is an AI employee?](https://smallforcehq.com/what-is-an-ai-employee): An AI employee is software that does a job in your business like a person would. How one works, examples by role, what it costs and how to hire your first. ## Comparisons - [Microsoft Copilot alternative](https://smallforcehq.com/microsoft-copilot-alternative): SmallForce is a Microsoft Copilot alternative for small business: AI employees that answer calls, send email from Outlook, post and run ads. $149 a month. - [OpenClaw alternative](https://smallforcehq.com/openclaw-alternative): SmallForce is an OpenClaw alternative with nothing to host: always-on AI employees on a private computer, AI included, safe by default. $149 a month. ## Start here - [SmallForce documentation](https://smallforcehq.com/docs.md): Learn to run your business with SmallForce AI employees: workspaces, channels, calls, social, ads, websites, media and integrations, plus the CLI reference. - [What is SmallForce?](https://smallforcehq.com/docs/start/what-is-smallforce.md): Understand how SmallForce combines AI employees, searchable business knowledge, communication channels, and operational tools for agencies and small businesses. - [Set up SmallForce for your organization](https://smallforcehq.com/docs/start/set-up-smallforce.md): Create your SmallForce organization, prepare an AI employee, add searchable business files, connect a channel or integration, and give the first task. ## Employees and workspace - [AI employees in SmallForce](https://smallforcehq.com/docs/employees/overview.md): Learn how SmallForce AI employees use roles, instructions, conversations, searchable workspace knowledge, and connected tools to perform ongoing business work. - [SmallForce searchable workspace](https://smallforcehq.com/docs/workspace/overview.md): Use the SmallForce workspace to organize files and make documents, spreadsheets, PDFs, meeting transcripts and project knowledge searchable by AI employees. - [Search files and business knowledge](https://smallforcehq.com/docs/workspace/search.md): Search your SmallForce workspace by keywords or meaning, narrow results to a folder, and open the source document used by an AI employee. - [Write instructions for an AI employee](https://smallforcehq.com/docs/employees/instructions.md): Create clear SmallForce employee instructions covering responsibility, trusted knowledge, approvals, communication, and completion criteria. - [Supported files for workspace search](https://smallforcehq.com/docs/workspace/supported-files.md): Which documents work best in SmallForce workspace search, and how to prepare PDFs, office files, spreadsheets, Markdown, text and meeting transcripts. ## Channels and apps - [SmallForce apps and devices](https://smallforcehq.com/docs/apps/overview.md): Use SmallForce from the web dashboard, macOS desktop app, iOS and Android mobile app, and Apple Watch while keeping employees and business work connected. - [SmallForce communication channels](https://smallforcehq.com/docs/channels/overview.md): Talk to SmallForce AI employees from Slack and Telegram while keeping team conversations, files, progress updates, and employee assignments organized. - [Connect SmallForce AI employees to Slack](https://smallforcehq.com/docs/channels/slack.md): Connect a Slack workspace, invite SmallForce to public or private channels, assign employees, and keep AI work organized inside Slack threads. - [SmallForce mobile app for iOS and Android](https://smallforcehq.com/docs/apps/mobile.md): Chat with SmallForce AI employees, follow task progress, work with files, and record meetings from the SmallForce mobile app on iOS and Android. - [Connect AI employees to Telegram](https://smallforcehq.com/docs/channels/telegram.md): Connect a Telegram group to SmallForce, create employee-specific topics, control progress updates, and continue AI employee conversations from Telegram. - [SmallForce desktop app for macOS](https://smallforcehq.com/docs/apps/desktop.md): Use the SmallForce macOS desktop app for AI employee conversations, searchable workspaces, generated websites, files, and supported meeting recording. - [Use AI employees from Apple Watch](https://smallforcehq.com/docs/apps/apple-watch.md): Pair Apple Watch with the SmallForce iPhone app, select an AI employee, send voice requests, and continue quick business work from your wrist. ## Meetings - [AI meeting recording and transcription](https://smallforcehq.com/docs/meetings/overview.md): Record meetings with SmallForce, upload audio, create searchable transcripts, review recordings, and ask AI employees about decisions and follow-ups. - [Record and transcribe a meeting on mobile](https://smallforcehq.com/docs/meetings/record-on-mobile.md): Start, pause, resume, finish, upload, and transcribe a meeting from the SmallForce mobile app on iOS or Android. - [Search meeting transcripts for follow-up](https://smallforcehq.com/docs/meetings/search-and-follow-up.md): Find decisions across SmallForce meeting transcripts and ask AI employees to create summaries, action items, follow-up messages, and client deliverables. ## Business capabilities - [AI phone calls and receptionists](https://smallforcehq.com/docs/calls/overview.md): Configure SmallForce AI phone employees, manage business numbers, review calls, recordings, transcripts, and analytics, and route follow-up work. - [Connect business apps to SmallForce](https://smallforcehq.com/docs/integrations/overview.md): Connect external accounts such as Gmail or Slack, route incoming events to AI employees, discover executable tools, and automate business workflows safely. - [Create and run websites with SmallForce](https://smallforcehq.com/docs/websites/overview.md): Use a SmallForce AI employee to create, edit, deploy, protect, monitor, and analyze client websites and generated applications. - [Generate AI images, video and audio](https://smallforcehq.com/docs/media/overview.md): Discover AI media models, upload source assets, generate images, video, and audio, and manage reusable organization-owned creative in SmallForce. - [Manage Meta Ads with AI employees](https://smallforcehq.com/docs/advertising/overview.md): Connect Meta ad accounts, validate and create campaigns, manage targeting and creative, inspect performance, and handle leads with SmallForce. - [Manage your Google Business Profile](https://smallforcehq.com/docs/google-business/overview.md): Manage Google Business Profile locations, photos, place-action links, reviews, performance, and search keywords with SmallForce AI employees and CLI. - [Social media management with AI employees](https://smallforcehq.com/docs/social-media/overview.md): Connect social accounts, create and schedule posts, manage inbox conversations and reviews, and analyze social performance with SmallForce AI employees. - [Web and social media scrapers](https://smallforcehq.com/docs/scrapers/overview.md): Discover curated web and social scrapers, inspect accepted inputs, set a credit ceiling, run asynchronous research jobs, and retrieve structured results. - [Create a website with an AI employee](https://smallforcehq.com/docs/websites/create.md): Give a SmallForce AI employee a website brief, create the project in the workspace, review the preview, and continue editing through the project conversation. - [Create and activate a Meta Ads campaign](https://smallforcehq.com/docs/advertising/campaign-workflow.md): Use SmallForce to search targeting, validate campaign JSON, create a paused Meta campaign, run preflight checks, and activate after approval. - [Create, schedule and publish social posts](https://smallforcehq.com/docs/social-media/publishing.md): Validate and publish multi-platform social posts with shared content, account-specific copy, media assets, scheduling, and retry controls in SmallForce. - [Generate media and assets with the CLI](https://smallforcehq.com/docs/media/cli-workflow.md): Search AI models, inspect schemas, upload input assets, submit generation jobs, wait for results, and download image, video, or audio outputs. - [Integration events and provider tools](https://smallforcehq.com/docs/integrations/events-and-tools.md): Configure incoming application events for SmallForce AI employees and safely execute provider tools using discovered schemas and explicit account connections. - [Search call recordings and transcripts](https://smallforcehq.com/docs/calls/recordings-and-follow-up.md): Review SmallForce call recordings and searchable transcripts, identify leads and issues, and create accurate follow-up tasks for AI employees. - [Deploy and operate a SmallForce website](https://smallforcehq.com/docs/websites/deploy-and-operate.md): Deploy website releases with SmallForce, inspect status, manage server variables and secrets, protect access, and use logs, analytics, and diagnostics. - [Meta lead forms, leads and ad performance](https://smallforcehq.com/docs/advertising/leads-and-performance.md): Create and test Meta Instant Forms, retrieve advertising leads, inspect campaign trees and analytics, and build agency follow-up workflows with SmallForce. - [SmallForce in ChatGPT, Claude and Codex](https://smallforcehq.com/docs/integrations/chatgpt-claude-codex.md): Connect one SmallForce Company OS to ChatGPT, Claude, or Codex with scoped OAuth permissions: read calls, files, email, and performance, chat with AI employees, and save private social drafts. - [Social inbox, reviews and analytics](https://smallforcehq.com/docs/social-media/engagement-and-analytics.md): Use SmallForce to read social inbox conversations, send supported messages, respond to reviews, synchronize accounts, and analyze social media performance. ## Agency workflows - [Run an agency with SmallForce AI employees](https://smallforcehq.com/docs/agency-guides/overview.md): Combine SmallForce employees, searchable client workspaces, websites, media, social, ads, calls, meetings, and automations into repeatable agency operations. - [Launch a client website with AI](https://smallforcehq.com/docs/agency-guides/launch-client-website.md): Use a searchable client brief, a SmallForce website project, chat-based editing, release deployment, access control, and final launch checks. ## CLI - [SmallForce CLI documentation](https://smallforcehq.com/docs/cli/overview.md): Install and use the SmallForce CLI to manage apps, integrations, AI media, assets, social media, ads, SEO research, scrapers and Google Business Profile. - [Install and authenticate SmallForce CLI](https://smallforcehq.com/docs/cli/getting-started.md): Install the smallforce npm package, set SMALLFORCE_API_KEY, verify your organization, configure backend overrides, and access command help. - [CLI JSON output for agents and scripts](https://smallforcehq.com/docs/cli/json-output.md): Use --json for stable SmallForce CLI success and error envelopes, discover IDs safely, inspect schemas, and build reliable agent automations. ## CLI command reference - [SmallForce CLI command reference](https://smallforcehq.com/docs/cli/commands.md): smallforce command reference for SmallForce CLI 0.1.11. SmallForce CLI for agents and humans working with… Includes syntax, options, defaults, and examples. - [smallforce ads](https://smallforcehq.com/docs/cli/commands/ads.md): smallforce ads command reference for SmallForce CLI 0.1.11. Manage Meta, Google, and TikTok Ads through… Includes syntax, options, defaults, and examples. - [smallforce app](https://smallforcehq.com/docs/cli/commands/app.md): smallforce app command reference for SmallForce CLI 0.1.11. Initialize, deploy, inspect, and protect a… Includes syntax, options, defaults, and examples. - [smallforce assets](https://smallforcehq.com/docs/cli/commands/assets.md): smallforce assets command reference for SmallForce CLI 0.1.11. Upload and manage organization-owned files… Includes syntax, options, defaults, and examples. - [smallforce calls](https://smallforcehq.com/docs/cli/commands/calls.md): smallforce calls command reference for SmallForce CLI 0.1.11. Manage assistants, publishing, personal… Includes syntax, options, defaults, and examples. - [smallforce chat](https://smallforcehq.com/docs/cli/commands/chat.md): smallforce chat command reference for SmallForce CLI 0.1.11. Talk to AI employees in chats Includes syntax, options, defaults, and examples. - [smallforce employees](https://smallforcehq.com/docs/cli/commands/employees.md): smallforce employees command reference for SmallForce CLI 0.1.11. Discover the AI employees available in… Includes syntax, options, defaults, and examples. - [smallforce gmb](https://smallforcehq.com/docs/cli/commands/gmb.md): smallforce gmb command reference for SmallForce CLI 0.1.11. Manage Google Business Profile locations,… Includes syntax, options, defaults, and examples. - [smallforce integrations](https://smallforcehq.com/docs/cli/commands/integrations.md): smallforce integrations command reference for SmallForce CLI 0.1.11. Manage integration accounts, incoming… Includes syntax, options, defaults, and examples. - [smallforce media](https://smallforcehq.com/docs/cli/commands/media.md): smallforce media command reference for SmallForce CLI 0.1.11. Generate images, video, and audio with AI models Includes syntax, options, defaults, and examples. - [smallforce org](https://smallforcehq.com/docs/cli/commands/org.md): smallforce org command reference for SmallForce CLI 0.1.11. Inspect the SmallForce organization for this… Includes syntax, options, defaults, and examples. - [smallforce scrapers](https://smallforcehq.com/docs/cli/commands/scrapers.md): smallforce scrapers command reference for SmallForce CLI 0.1.11. Discover and run curated web and social… Includes syntax, options, defaults, and examples. - [smallforce seo](https://smallforcehq.com/docs/cli/commands/seo.md): smallforce seo command reference for SmallForce CLI 0.1.11. Discover and run SEO, local-search, and… Includes syntax, options, defaults, and examples. - [smallforce social](https://smallforcehq.com/docs/cli/commands/social.md): smallforce social command reference for SmallForce CLI 0.1.11. Connect social accounts, publish content,… Includes syntax, options, defaults, and examples. - [smallforce workspace](https://smallforcehq.com/docs/cli/commands/workspace.md): smallforce workspace command reference for SmallForce CLI 0.1.11. Search, read, and write UTF-8 text in the… Includes syntax, options, defaults, and examples.