AI virtual assistant for realtors. You sell homes. Your AI team does the rest.

Maya answers buyer and seller calls day and night. Emma replies to new leads and keeps your calendar. Lucas posts every listing. One AI team, working while you’re at showings.

Get started Hear Maya take a showing call

Showing requestFrom a call · 0:37 New

  • Property214 Oak Street
  • ViewingSaturday, after 1 PM
  • CallerJamie
  • AttendingJamie and partner

A sample agent’s Saturday. Names, listings and prices are fictional.

What a real estate assistant does, without the hiring.

  • CallsBuyer and seller calls, answered 24/7.
  • Lead emailsNew leads get a reply in your words.
  • ListingsEvery new listing posted, the same day.
  • ReviewsPast clients asked for a review.

Your real estate team

An AI virtual assistant for every part of the job.

Six AI employees that share what they know, so the buyer Maya talks to on Tuesday is the one Emma follows up with on Wednesday. One plan, no hiring and no training weeks.

Meet all the employees

  • Maya

    Receptionist

    Answers buyer and seller calls day and night, and takes the showing request.

    • Jamie · 214 Oak St · Sat after 1
    • Seller lead · wants a valuation · put through

  • Emma

    Inbox assistant

    Replies to website and portal leads in your words, and finds showing times on your calendar.

    • New lead · 9 Elm Ct · replied
    • Showing · Thu 5:00 PM · on your calendar

  • Lucas

    Social manager

    Posts every new listing, open house and closing to Instagram and Facebook.

    • Just listed · 214 Oak St · posted
    • Open house Sunday 12–3 · scheduled

  • Priya

    Ads manager

    Runs listing and seller-lead ads on Meta and Google, inside the budget you set.

    • 214 Oak St · Meta · $20 a day
    • Home value ad · Google · 6 leads

  • Sam

    Review manager

    Emails past clients your review link and answers every Google review.

    • Asked the Parks after closing · 5 stars
    • Replied to 2 reviews · today

  • Theo

    Web developer

    Builds your website and a page for every listing, with Maya on it.

    • maplelanerealty.com/214-oak · live
    • “Ask about this home” · on

Calls

Hear Maya take a showing request.

A recorded call to a sample brokerage: the property, a time that works and who’s coming, in 37 seconds. Maya answers your line while you’re at a showing, a closing or dinner.

Maple Lane Realty Recorded call · 0:00 of 0:36

Transcript Select a line to jump to it

A recorded call to a sample business. Names and addresses are fictional.

Leads

New lead at 9:42 PM. Answered at 9:43.

Emma watches your inbox for new leads from your website and the portals, replies in your words, and puts the showing on your calendar when the buyer picks a time. Approve each reply, or let her send.

New lead: 9 Elm CourtTaylor Reed · via your website form · 9:42 PM New lead

Hi, is 9 Elm Court still available? We’re pre-approved and could see it this week after work.

Emma replied · 9:43 PM Sent

Hi Taylor, yes, 9 Elm Court is available. Jordan can show it Thursday at 5:00 or Saturday at 11:00. Which works better? — Jordan’s assistant

Thursday, Oct 9Google Calendar
  1. 3:00 PM Listing appointment · 41 Birch Rd
  2. 4:00 PM Free
  3. 5:00 PM Showing · 9 Elm Ct · Taylor Reed Added by Emma when Taylor said yes
  4. 6:30 PM Closing walkthrough · 7 Pine St

  • Every lead source

    Website forms, portal emails and your own inbox, in Gmail or Outlook.

  • Your words, your rules

    She writes like you, and only offers times your calendar has free.

  • You stay in charge

    Approve each reply, or let Emma send the routine ones.

Listings

Just listed, everywhere, the same afternoon.

Add a listing once. Lucas posts it to Instagram and Facebook, Priya runs the ad inside your budget, and Theo puts up a page where buyers can ask Maya about the home by voice or video.

Listing ad · 214 Oak St Running
a day
$20
reached
4,210
showing requests
9
Listing page Live
Ask about this home

maplelanerealty.com/214-oak-street

  • Your photos, your words

    Posts use your listing photos and read like you wrote them.

  • Approve before it goes out

    Check every post and ad first, or let routine ones run.

  • A page that answers

    Buyers ask about the garage or the HOA, any time, and leave a showing request.

Your rules

Fair housing rules, written once.

Tell Maya how you work the way you’d brief a new assistant. She follows the same rules on every call and every website conversation, at any hour.

Maya · InstructionsUsed on every call and website conversation
  • Never describe a neighborhood by who lives there. Point buyers to the school district’s and the city’s own pages. Always
  • Sellers asking what their home is worth: take the address and put the call through. Put through
  • Showing requests: get the property, two times that work and whether they’re pre-approved. Take details
  • Never confirm offers, price changes or another buyer’s plans. Jordan will call back. Always
Live call · 7:20 PM · Maple Lane line

  1. Caller: Is it a good neighborhood? Lots of young families?

  2. Maya: I can’t speak to who lives in an area, but the school district and the city both publish neighborhood information. Jordan can walk you through the home itself. Would Saturday work for a showing?

  • Fair housing first

    Tell Maya what she must never say, and what to say instead.

  • Sellers go straight to you

    Valuation calls ring your iPhone, with the address already taken.

  • Nothing gets promised

    Offers, prices and other buyers stay with you.

In your pocket

Your team, on your iPhone.

Your business line rings the SmallForce app first, even on a locked phone. Miss it at a showing and Maya picks up. Call recordings, lead replies and anything that needs your OK are a tap away.

  • Your business number rings the app. No second phone.
  • Showing a house? Pause calls for 30 minutes, an hour or 8 hours.
  • Approve a reply or a post when your team asks.
  • Every call recorded and transcribed.
Get the iPhone app More about the app

How it works

Set up in an afternoon.

Four steps from sign-up to your team answering. Test every answer before a buyer hears it.

Set up yours
  1. 1

    Get a number, connect your inbox

    Buy a local number in seconds, then connect Gmail or Outlook and Google Calendar.

  2. 2

    Teach it your listings

    Address, price, beds and baths, HOA and showing rules. Paste a link or a PDF.

  3. 3

    Decide who picks up

    Maya first, you first, or Maya with a hand-off to you. Set your hours and a fallback.

  4. 4

    Read every call

    The recording, transcript and the buyer’s details land in your dashboard and iPhone app.

Compare

AI virtual assistant or a human one?

What changes when your assistant never logs off, next to hiring a virtual assistant or a real estate answering service.

SmallForce AI team compared with a human virtual assistant and a real estate answering service
Feature SmallForce AI team Human virtual assistant Answering service
Answers calls nights and weekends Yes, 24/7 During their hours Yes
Knows your listings and showing rules Yes, from what you add After training Usually a short script
Replies to new lead emails Yes, in your words Yes, during their hours No
Posts listings and runs ads Yes, Lucas and Priya Sometimes No
Recording and transcript of every call Yes No Varies
Getting started Same day Hiring and training A setup call and a script

The whole team comes with the $149 plan.

Calls use 24 SmallForce Credits a minute, and a local number uses 500 a month.

See pricing Get started

FAQ

Real estate virtual assistant questions.

Anything else? Ask Maya. She answers for SmallForce too.

Talk to Maya Book a demo

What does a virtual assistant do for a realtor?

Answers calls and showing requests, replies to new leads, keeps the calendar, posts listings and asks past clients for reviews. SmallForce gives you an AI team that does each of these around the clock, from what you’ve told it.

How much does a real estate virtual assistant cost?

With SmallForce, the whole AI team is included in the $149 a month plan. Calls use 24 SmallForce Credits a minute, and a local number uses 500 a month. A human virtual assistant is usually paid by the hour or on a monthly contract, and works set hours.

See plans and pricing

Can AI answer my real estate calls?

Yes. Maya answers your business number in a natural voice, from the listings and rules you give her. She takes showing requests with the property, a time and who’s coming, and puts sellers and anything urgent through to your iPhone.

Will an AI assistant follow fair housing rules?

You write the rules, and Maya follows them on every call: for example, never describing a neighborhood by who lives there, and pointing buyers to the school district’s and the city’s own pages instead. Every call is recorded and transcribed so you can check. You’re still responsible for compliance in your market.

Does it work with my CRM?

SmallForce connects to 200+ apps, including Gmail, Outlook, Google Calendar, Google Sheets and HubSpot. If your CRM isn’t one of them, call details and lead replies stay in your SmallForce dashboard and your own inbox.

Can it text or call leads back?

Not yet. Today Maya answers incoming calls and website conversations, and Emma follows up with new leads by email.

Can buyers ask about a listing on my website?

Yes. Put SmallForce on your website or a listing page, and buyers can talk to Maya by voice or face to face with a talking avatar. She answers from the listing details you add, takes the showing request, and can hand the buyer to you on a video call.

Is it a replacement for a real estate ISA?

Partly. An ISA calls leads and sets appointments. SmallForce doesn’t make outbound calls yet, so it covers the inbound side: answering every call, replying to email leads and keeping your calendar, so your time goes to the buyers who are ready.

Will callers know they’re talking to AI?

You write the greeting. We recommend saying it’s an AI assistant, and in many places you must tell callers the call is recorded.

How quickly can I get started?

The same day. Get a local number, connect your inbox and calendar, add your listings and rules, and make a test call before your number goes on a sign.

Open house Sunday

You host. Your team works the phones.

Every call from the sign answered, every new lead replied to, and the follow-ups waiting for your OK when you lock up.

Get started Talk to Maya
See plans and pricing
Sunday · open house · 214 Oak St12–3 PM
  1. 9:00 AM Posted the open house reminder Posted
  2. 12:10 PM Answered a call from the sign out front Showing request
  3. 1:35 PM Replied to 3 new leads while you hosted Sent
  4. 3:20 PM The neighbor wants a valuation Put through
  5. 6:00 PM Follow-ups to the buyers who asked about 214 Oak Needs your OK