AI appointment setter. Your week, booked while you work.

Every green block was booked by Maya on a phone call. Evenings, weekends, and the hours you spent on a job site.

A week on the owner’s Google Calendar. Green estimates were booked by Maya on calls.

Cedar & Co. Remodeling is a sample business.

Built for businesses that book visits.

  • Answers your lineDay, night and weekends, in your business’s name.
  • Asks your questionsThe project, the area, the timing. Whatever you’d ask.
  • Books real free timeOn your Google Calendar, never on top of a job.
  • Sends the inviteThe caller hangs up with it in their inbox.

One call, start to finish

Every booking call is in your Calls page.

The recording, the transcript, and the conversation Maya had while she checked your calendar. The appointment is already on it.

app.smallforcehq.com/calls
Calls

(512) 555-0148

Inbound · Phone · Maya

Completed
Open employee conversation
Duration
3:02
When
Wed, Oct 22, 2:41 PM
From
(512) 555-0148
To
(512) 555-0120

Phone call audio

0:00 / 3:02

Transcript

  1. Maya Thanks for calling Cedar & Co. Remodeling, this is Maya. How can I help?
  2. Caller Hi, we want to redo our kitchen. Can someone come out for an estimate?
  3. Maya Happy to set that up. What city is the house in?
  4. Caller Round Rock.
  5. Maya We work there. Are you hoping to start in the next few months?
  6. Caller Yes, right after the holidays.
  7. Maya Rosa can come Thursday at 10 or at 2. Which works better?
  8. Caller Ten is great. My email is kevin.park@gmail.com.
  9. Maya You’re booked for Thursday at 10. The invite is in your inbox.

Free estimate · Kevin Park

  • Thursday, October 23 · 10:00 – 11:00 AM
  • 1408 Brushy Creek Rd, Round Rock
  • Rosa Diaz · Kevin Park (invited)

Notes from the call

Kitchen remodel. Wants to start right after the holidays. Called the main line Wednesday at 2:41 PM. Phone (512) 555-0148.

Added by Maya during the call

A booking call in the real Calls page, and the event it made.

Cedar & Co. Remodeling is a sample business.

On every booking call

What Maya does before she books.

A good front desk qualifies first, books second, and confirms before hanging up. So does Maya.

Asks what you’d ask

Maya qualifies every caller with your questions, in a normal conversation, before she offers a time.

Maya is on a call(512) 555-0148 · inbound

MayaWhat city is the house in?

CallerRound Rock.

MayaAre you hoping to start in the next few months?

CallerRight after the holidays.

Project
Kitchen remodel
City
Round Rock · in your area
Start
After the holidays

Offers real free time

She checks your Google Calendar first, so an estimate never lands on top of a job.

  • 8 AM Site visit · Lakeway
  • 10 AM Free · offered to Kevin
  • 12 PM Tile pickup
  • 2 PM Free · offered to Kevin

Turns away the wrong fits

Out of your area, a job you don’t do, a start date too far out. Politely, every time.

  • Dana OrtizNot booked

    Bathroom in Killeen. Outside your area, so Maya shared your referral list.

  • Tom ReyesNot booked

    Roof leak. You don’t do roofs, so Maya said so and suggested a roofer.

Sends the invite

Google Calendar emails the caller the time, the address and your notes. They can accept it in one tap.

kevin.park@gmail.com · just now

Invitation: Free estimate · Cedar & Co. Remodeling

Thu Oct 23 · 10:00 – 11:00 AM · 1408 Brushy Creek Rd

Your rules

You decide who gets a slot.

Write it the way you’d brief a new front desk hire. Maya follows it on every call, and you can change it any time. That’s AI lead qualification in plain English.

Maya books

  • Kitchens, bathrooms and decks
  • Inside your seven cities
  • Starting in the next six months
  • Weekdays, 8 AM to 4 PM
  • Never right after a site visit

Maya doesn’t book

  • Roofs, repairs and handyman jobs
  • Anywhere outside your area
  • Projects more than six months out
  • Anyone who only wants a price on the phone
Booking estimatesMaya’s instructions

Book free in-home estimates on Rosa’s calendar for kitchens, bathrooms and decks.

We work in Round Rock, Georgetown, Cedar Park, Pflugerville, Hutto, Leander and Lakeway. Anywhere else: say we don’t travel there and share the referral list.

Ask first: the project, the city, and when they want to start. More than six months out, take their details instead.

Weekdays 8 to 4, one hour each, never right after a site visit. Get an email for the invite and read the time back.

After hours

At 9:41 PM, Maria booked Wednesday.

Most people call when their own workday ends. Maya is your after hours answering service too: she books the visit, and the invite reaches them before they put the phone down.

While you were off4 calls · 3 booked

  • (512) 555-0191Audio Maria Chen · kitchen, Round Rock · booked Wed 10:00 AM Completed 3:12 Tue 9:41 PM
  • (737) 555-0123Audio James Walker · deck, Hutto · booked Mon 3:00 PM Completed 2:48 Sat 11:20 AM
  • (512) 555-0177Audio Priya Shah · bathroom, Cedar Park · booked Mon 9:00 AM Completed 2:55 Sun 8:12 PM
  • (512) 555-0102Audio Tom Reyes · roof leak · not a remodel, suggested a roofer Completed 1:21 Sun 9:03 PM

Set up

Four steps to your first booked call.

Everything happens in your SmallForce dashboard. No scripts, no call center onboarding, no new calendar app.

  1. 1Get a business number

    A local number in your area code, ready in seconds.

  2. 2Connect Google Calendar

    Connect the calendar you book from and let Maya use it for callers.

  3. 3Write who to book

    Your services, your area, your hours and what to ask first.

  4. 4Let customers call

    Point the number at Maya and set it to take calls from anyone.

Compare

An AI appointment setter, a person, or a booking link?

A person on the phones can do more, at a cost. A booking link is cheap, but most callers won’t use it. Maya answers like a person and books like a link.

SmallForce’s AI appointment setter compared with a human appointment setter, a booking link and voicemail
Feature SmallForce · Maya A human appointment setter A booking link Voicemail
Answers your phone Every call, any hour During their shift No, the caller books online No
Books during the call Yes, on Google Calendar Yes Only if the caller does it No
Asks your qualifying questions Yes, from your instructions Yes Only form fields No
Recording and transcript of every call Every call Rarely No call to record Audio only
Evenings and weekends Included, any hour Extra shifts, extra pay Yes, if callers find it Takes a message

Maya comes with the $149 plan.

So does every other AI employee. Standard voice calls use 14 SmallForce Credits a minute, and a local number uses 500 a month.

Who it’s for

Any business that books a visit.

If you drive out, or customers come in, there’s an appointment to set. Maya sets it on the first call.

FAQ

AI appointment setting, answered.

The questions businesses ask most before they let AI book their calendar, answered straight.

What is an AI appointment setter?

An AI appointment setter answers your calls, asks the questions you’d ask, and books the callers who fit into your calendar. Maya, the SmallForce AI receptionist, does this on your business number, using your own instructions and your Google Calendar, at any hour.

Can Maya book appointments during the call?

Yes. When an AI employee answers your number, Maya checks your Google Calendar for real free time while the caller is on the line, offers a couple of options, and adds the appointment as soon as they pick one. She reads the time back before the call ends.

Which calendars does it work with?

Google Calendar today. Connect the calendar you book from and turn on Requests from outside the team for it, so Maya can use it for callers. Other calendars aren’t supported yet.

How does it qualify callers before booking?

With your instructions. Tell Maya what you book, where you work, your hours and what to ask first, in plain English. She asks every caller, books the ones who fit and politely turns away the rest, and every call is recorded and transcribed in your Calls page.

Does the caller get a confirmation?

Yes, by email. Maya asks for the caller’s email and adds them to the event, so Google Calendar sends them the invite with the time and the address. Text message confirmations aren’t available yet.

Can customers reschedule or cancel?

Yes. When a customer calls back to change or cancel, Maya finds their appointment on your calendar and moves it or takes it off.

Can it call my leads back or make outbound calls?

Not yet. Maya answers the calls that come in to your business number, and when a lead calls, she can book them on that call.

AI appointment setter vs a human appointment setter: which do I need?

A person can handle long sales conversations and call leads back, and is paid by the hour or per appointment. An AI appointment setter answers every incoming call at any hour, asks the same questions every time and books straight onto your calendar for a monthly plan. Many small businesses put AI on the phones and keep their people for the visits.

How much does an AI appointment setter cost?

Maya is included in the $149 a month SmallForce plan with every other AI employee. Standard voice calls use 14 SmallForce Credits a minute and a local number uses 500 a month. The same credits cover the rest of your AI employees’ work.

See plans and pricing

Will callers know they’re talking to AI?

You write the greeting. We recommend saying it’s an AI assistant, and in many places you must tell callers the call is recorded.

Get started

Next month, booked.

Give Maya your number, your calendar and your rules. Every caller who fits gets a time, while you’re out doing the work.