Cafés & restaurants
“brunch near me” · “best pizza”
Free local SEO tool · No sign-up
Free Google Business Profile audit & Google Maps rank checker
See where you rank on Google Maps, street by street. Compare nearby competitors, check your reviews and get a clear list of fixes in about two minutes.
Open your last audit
Free · No sign-up · No Google login · Ready in about 2 minutes
See a sample report
You’re #1 at your counter. Your customers aren’t standing there.
Google Maps ranks businesses differently depending on where someone searches. Checking your Google Maps ranking from your own phone shows you the best case, not the real one.
“We’re number one. We’re fine.”
#7 NW
#5 N
20+ NE
#3 W
#1 YOU
#4 E
#2 SW
#3 S
#9 SE
Top 3 in only 4 of 9 areas — and invisible to the north-east.
Inside your report
What the GMB audit checks — the same things a local SEO agency looks at first.
01 · Google Maps ranking checker
See every street where you win — and where you vanish.
We search Google Maps from nine points around your business for up to three phrases, then plot your position at each one.
- 3, 5 or 10 km radius
- Your position in the top 20 at each point
- Monthly search volume for each phrase
02 · Competitor & review audit
Know exactly who’s taking your customers.
Compare yourself with the businesses that show up in the same searches — how often they rank, their ratings and their review counts. Then see how many of your own reviews are still unanswered.
- Top 3 rivals for each search
- Reply rate across your last 100 reviews
- Low ratings with no response, flagged
03 · Profile optimization plan
Not a score. A to-do list.
Every fix says what we saw, what to change, where to change it and how to tell if it worked. Where it helps, we write the words for you.
- Ordered by effort, quick wins first
- Copy-ready review replies and profile text
- Save the whole report as a PDF
How to audit your Google Business Profile in three steps
- 01
Find your business
Type your name and city, then pick your listing from the matches.
- 02
Choose your searches
Keep our suggestions or type what customers search for, like “brunch near me”.
- 03
Get your report
Watch results arrive live, then download the full audit as a PDF.
Built for businesses customers find on a map.
If people search “near me” before they call or walk in, your Google Maps ranking is your storefront.
Home services
“emergency plumber” · “hvac repair”
Clinics & hospitals
“urgent care near me” · “walk-in clinic”
Salons & studios
“hair salon near me” · “yoga class”
SmallForce AI employees
Then let an AI employee run your Google profile.
Your AI employee works on your Google Business Profile every day and checks with you before anything goes live.
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Keeps your profile optimized
Categories, description, hours, holiday hours, phone and website stay complete and up to date.
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Replies to reviews in minutes
A thoughtful, specific reply to every new review. Approve it with one tap.
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Tells you what customers are saying
Reads every review, spots patterns and tells you what to improve in the business itself.
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Uploads photos and posts updates
Fresh photos and weekly posts, so your profile never looks abandoned.
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Nudges you for beautiful images
Reminds you when it’s time for new pictures, and fixes lighting and framing on quick phone shots.
Your audit finds the work. SmallForce does it.
An AI employee drafts review replies, posts updates to your profile and writes the pages your audit asks for. You approve before anything goes live.
| Feature | Free audit | SmallForce |
|---|---|---|
| Find what to fix on your profile | ||
| Reply to every new review | Sample drafts | |
| What customers say in reviews, summarized | — | |
| Photo uploads & reminders | — | |
| Post updates to your Google profile | — | |
| Write the website pages it recommends | — | |
| Profile views, calls & direction requests | — | |
| Price | Free | See plans |
Google Business Profile optimization
How to rank higher on Google Maps
Google says local results depend on relevance, distance and prominence. You can’t move your shop, but you can work on the other two. These are the fixes the audit checks for.
- 01
Choose the right primary category
It tells Google what you are. Match it to what most customers search for, not the broadest label.
- 02
List every service, in customers’ words
Add the services and products people actually search for. The audit shows which searches you’re missing.
- 03
Reply to every review
Google recommends responding to reviews. The audit flags low ratings that are still waiting for an answer.
- 04
Keep your details consistent
Name, address, phone and hours should match on your profile and your website.
- 05
Build a page for each main service
A clear website page for each service you want to rank for gives Google more evidence you’re relevant.
- 06
Measure the same searches again
Run the audit again in a month with the same searches and radius to see what moved.
Source: Google’s guide to improving your local ranking. No tool can guarantee a higher position.
Google Business Profile audit FAQs
Anything else? Talk to us.
Is the Google Business Profile audit really free?
Yes. No sign-up, card or Google login. We run a limited number each day, so if we’re at capacity, try again tomorrow.
What is a GMB audit?
GMB stands for Google My Business, the old name for Google Business Profile, so a GMB audit and a GBP audit are the same thing. It’s a local SEO audit of your listing: it reviews your Google Maps rankings, your reviews and your website to find what to improve.
How do I audit my Google Business Profile?
Enter your business name and city above, pick your listing, and choose up to three searches. The audit checks your Maps position, competitors, reviews and website, then gives you a prioritized list of fixes.
How do I check my ranking on Google Maps for free?
Searching from your own phone only shows your ranking from where you’re standing. This free local rank checker searches Google Maps from nine points around your business, so you see your position across your whole area.
Is this a local rank tracker?
It’s a one-time check, not ongoing tracking. To track progress, run the audit again with the same searches and radius after you make changes.
What’s a good Google rating for a local business?
It depends on who you’re up against. The audit compares your rating and review count with the businesses that show up in the same searches, so you know where you stand.
Do you need access to my Google account?
No. The audit only uses public information: your listing, reviews, Google Maps results and your website.
Can I download the audit as a PDF?
Yes. Use “Save as PDF” on your report. It also stays available in your browser for 30 days.
Can SmallForce fix what the audit finds?
Yes. Connect your profile and a SmallForce AI employee drafts review replies, profile posts and website pages for you to approve.
More free tools for local businesses
All free tools →Find out where you really rank on Google Maps.
Free · No sign-up · No Google login