Instagram Comment to DM
Automation — Free to Try.
SmallForce is a free Instagram comment to DM automation tool that replies to comments and privately messages every commenter — using keyword triggers or AI trained on your business to give accurate, specific answers your followers actually need.
3-day free trial · No credit card required · Cancel anytime
comment-to-DM response
trigger comments auto-replied
more leads vs. manual DMs
running while you sleep
Two powerful modes
Every comment handled.
Your way.
Use keyword rules for focused campaigns, or let AI — trained on your products, pricing, and FAQs — respond intelligently to any comment.
Keyword rules or AI.
You choose.
SmallForce gives you two ways to handle comment replies — both work together, and you can mix them across different posts.
Set a specific word — "PRICE", "LINK", "YES", or any emoji. The moment someone comments it, SmallForce fires a public reply and DMs them your custom message. Zero AI needed, 100% predictable.
Train your AI on your products, prices, menu, services, and FAQs. It reads every comment — not just trigger words — and responds with accurate, specific answers. Customers get real information, not generic replies.
- ✓ Works on feed posts, Reels, and Stories
- ✓ Use both modes on the same post
- ✓ AI always replies in your brand voice
Do you offer gluten-free options?
Yes! Our entire pasta menu has a GF option — same price. Check DM for this week's specials 🍝
AI replied using your menu data
Hey Mike! 👋 Our summer bundle is $89 (reg. $149) — includes the full kit + free shipping. Want me to send the link?
Yes please! Does it come in blue?
It does! Blue, black, and white. Here's the link 👉 shop.link/bundle — use code SUMMER40 at checkout for the extra discount.
Perfect, ordering now! 🙌
Not just a link drop.
A real
conversation.
After the DM is sent, SmallForce's AI keeps the conversation going — answering follow-up questions, addressing objections, and nudging toward a purchase or booking. It's trained on your products, pricing, and brand voice.
- ✓ AI trained on your catalog, prices, and FAQs
- ✓ Handles objections and follows up naturally
- ✓ You take over from AI anytime with one tap
Setup
Live in under 5 minutes.
No
technical skill needed.
Connect your Instagram
Link your Instagram Business account to SmallForce in one click. We use Meta's official API — no passwords shared, no third-party hacks.
Set your keyword and message
Pick a trigger word (or let the AI respond to any comment), write your public reply, and craft the DM. Add personalization, links, or a lead capture prompt — all in a simple editor.
Post and watch the leads roll in
Publish your post with a call-to-action in the caption. Every person who comments your keyword gets a reply and a DM — automatically. Track how many leads each post drives from your dashboard.
The full automation workflow — from comment to DM to lead captured in your CRM
Everything included
Templates, AI workflows,
and
everything in between
Start with a ready-made template or build a custom workflow with AI in seconds.
Keyword triggers
Set any word or emoji as your trigger. 'PRICE', 'INFO', 'YES', '🔥' — the moment it's commented, your automation fires.
Auto comment reply
Publicly reply to the comment so others see you're responsive — reinforcing the CTA and encouraging more engagement.
Instant DM delivery
The DM lands in the commenter's inbox within one second. Personalized with their name and any dynamic content you set.
AI follow-up
Once the DM is sent, AI takes over the conversation — answering questions, handling objections, and pushing toward conversion.
Lead capture
AI collects name, email, and phone during the DM conversation and saves them to your CRM automatically.
Per-post analytics
See exactly how many comments triggered, how many DMs converted, and what revenue each post drove. Real attribution.
Pre-built templates
Launch in seconds with ready-made workflows for common scenarios: lead magnet, price inquiry, booking, sale, giveaway, and more.
AI workflow builder
Describe what you want in plain English and AI generates the full workflow — trigger, comment reply, DM copy, and follow-up sequence.
Get started fast
Templates ready to launch. Or let AI build your workflow.
Pick a pre-built template for your use case, or describe what you want and AI generates the entire workflow in seconds.
Pre-built templates
A library of ready-made automation workflows, each tuned for a specific goal. Connect Instagram and your template is live in under a minute.
Send a link to everyone who comments a keyword
Deliver a free resource via DM and capture their email
Reply with your booking link and capture basic info
Exclusive discount code sent privately to commenters
Auto-DM entry confirmations and collect contact details
AI answers common questions using your business data
AI workflow builder
Describe your goal in plain English. SmallForce AI builds the complete workflow — trigger, reply, DM, and follow-up — ready to activate instantly.
Your prompt
"When someone comments on my pizza reel, reply and DM them today's menu with a 10% off code for online orders."
Who it's for
If you post on Instagram,
this
is for you.
E-commerce & Products
Most popularPost a product Reel, add "Comment LINK for the buy page" in the caption. Every commenter gets the direct link in their DMs — and your AI closes the sale.
Coaches & Creators
Lead gen machineOffer a free resource — "Comment FREE for my guide." Collect hundreds of emails from a single viral post without a landing page.
Local Businesses
Appointment fillerRun a promo post — "Comment BOOK for this week's special." AI DMs appointment details, answers questions, and captures booking info.
Restaurants & Food
Instant ordersPost your daily special and add "Comment ORDER for our online menu." AI sends the link and answers questions about today's availability.
Your next viral post should do
more than get likes.
Turn every comment into a conversation, every conversation into a lead, and every lead into a customer — on autopilot.
3-day free trial · No credit card required · Cancel anytime
Frequently asked questions
Does it reply to every comment automatically? +
Yes — you set the keyword triggers. When someone comments the exact word or phrase you define (like "PRICE", "INFO", or even just "❤️"), your AI immediately replies to their comment and slides into their DMs with your custom message. You control what triggers it and what it says.
Will my account get banned for using automation? +
SmallForce follows Instagram's official API and rate limits. We don't use scraping or third-party hacks — everything runs through Meta's approved platform. Businesses of all sizes use this safely every day.
Can I customize what the DM says? +
Completely. Write your own DM text, include links, add a lead capture prompt, or let the AI personalize the message based on context. You can set up multiple flows for different posts or keywords.
Does it capture the commenter's info? +
Yes. When someone replies to your DM, SmallForce's AI continues the conversation — asking for their name, email, or phone, and saving those details directly into your CRM. The lead is captured without you lifting a finger.
Can I use this on multiple Instagram accounts? +
Yes. SmallForce supports multi-location and multi-account setups. Run automations across multiple Instagram pages from a single dashboard — perfect for franchises, agencies, or businesses with multiple brands.
What if someone comments something that isn't the trigger keyword? +
You can set up open-ended automations that trigger on any comment, or keep them keyword-specific. You can also enable AI mode, where the AI is trained on your products, prices, and FAQs — then reads and responds to any comment intelligently with accurate, business-specific answers. No keyword needed.