# Social media management with SmallForce AI employees

SmallForce brings publishing, inbox conversations, reviews, synchronization, and analytics into one organization-owned social workflow.

## Core concepts

**Platforms** describe supported networks and their current publishing capabilities. **Profiles** group connected accounts that belong to the same brand or client. **Accounts** are the actual provider destinations used for publishing and data access.

## What you can do

- Discover supported platforms and platform-specific options.
- Create brand profiles and connect social accounts.
- Draft, validate, publish immediately, or schedule posts.
- Customize text and media for each target account.
- Upload and reuse SmallForce assets.
- Inspect publication results and retry failed destinations.
- Read and reply to supported inbox conversations.
- Read and respond to Facebook and Google Business reviews.
- Synchronize provider-created posts and account state.
- Analyze posting, followers, content performance, and provider-specific metrics.

Validate a post before publishing whenever possible. Do not invent account IDs or platform options; discover them from the organization and the current platform schema.

Continue with [publishing posts](/docs/social-media/publishing) or [inbox, reviews, and analytics](/docs/social-media/engagement-and-analytics).