# `smallforce social comments private-reply`

Send a Facebook or Instagram private reply to a comment

This page is generated from the same Commander definition shipped in SmallForce CLI 0.1.8. Run `smallforce social comments private-reply --help` locally to view the same reference for your installed version.

## Complete command help

```text
Usage: smallforce social comments private-reply [options] <commentId>

Send a Facebook or Instagram private reply to a comment

Arguments:
  commentId             Comment id from social comments list

Options:
  --message <text>      Private message text
  --quick-reply <json>  Quick-reply object; repeatable and mutually exclusive with --button
                        (default: [])
  --button <json>       URL, postback, or phone button object; repeatable (default: [])
  --api-key <key>       SmallForce API key, or set SMALLFORCE_API_KEY
  --backend-url <url>   SmallForce backend URL, or set SMALLFORCE_BACKEND_URL
  --json                Print stable machine-readable JSON
  --text                Print human-readable text
  --format <format>     Output format: text or json
  -h, --help            display help for command
```

## Related reference

- [`smallforce social comments`](/docs/cli/commands/social/comments): Parent command and related operations.
- [CLI installation and authentication](/docs/cli/getting-started): Install the CLI and configure an API key.
- [CLI JSON output](/docs/cli/json-output): Use stable machine-readable output in scripts and agents.